We are celebrating record success at the Smithfield Awards with an outstanding 21 awards for our pies and pasties.
The Smithfield Awards product evaluation is organised by the Butchers Q Guild, which represent Britain’s best butchers with 123 members nationwide.
We picked up 18 Golds, of which 4 received maximum marks from the judges. The winning flavours included Steak & Ale, Steak & Stilton, Chicken Balti Pie, Spicy Cumberland & Red Onion Pie and their Giant Steak Pasty. For the full list of award winners, click here.
These awards have come at an exciting time for business, with the unveiling of new packaging, a new brochure and the launch of new flavour pies – 6 of the Smithfield award winning entries were in fact from our new range of flavours.
There was a record number of entries into the awards from the Q Guild’s eight regions. Each product entered is judged blind by a panel of international food and meat industry experts and shortlisted. Category winners were awarded at the ceremony in February at Ironmongers Hall, London, hosted and presented by Mr Parker Bowles.
Managing director and founder, Jon Thorner said “We are thrilled our range of products have received such accolades at the Smithfield Awards. We have always been confident in the quality of our pies and ingredients we use, so it is fantastic to have something as prestigious as a Smithfield Award to prove it!”
Jon Thorner’s has recently undergone a rebrand, launching a new logo, packaging design and advertising campaign. As the company will soon be approaching its 40th year of trading, it was time to show how the business has developed and evolved.
A selection of the Smithfield winning flavour pies were specifically developed for an award winning restaurant chain with sites located across the country. “This is a really exciting time for Jon Thorner’s Ltd. We have successfully taken our range of products to the retail market and seen significant growth in the last 12 months.”